Faces or not? Humanize your Brand.
Jeff Bullas is writing an excellent Marketing Blog where I find many inspirations also for Employer Branding and Recrutiment Marketing. In one of his recent posts he is addressing a challenge which many of us have to deal with: Corporate communication is very often not a friend of showing any other employees but the Top Management Members. The Bible of CD delivers strict commandments to limit every outbreak of creativity and to avoid pics or videos of staff members.
Unfortunately ,exactly these "outbreaks" are what defines your Employer Brand. It´s the imperfect, very human, very humorous face of a company which makes it attractive. So it´s worth to step into the discussion with your Branding colleagues and fight for your Humanized Employer Brand.
Here is the article on Jeff´s Blog: