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Optimizing Recruiting Marketing with AI? A Quick Reality Check
I recently saw a viral "Job Ad from Hell" on LinkedIn—hilarious for all the wrong reasons. It’s a prime example of clumsy AI use in recruiting, and a reminder that DEI standards still vary greatly by region. JobAd from hell. Rather than focusing on poor examples, I wanted to explore what happens when AI is given a genuinely useful task. To explore this, I prompted my favorite assistant to analyze what the “perfect” job ad would look like for each generation, considering value

Marcus
Oct 224 min read


Agentic AI in Recruiting and Employer Branding: Smart Sidekick or Out-of-Control Autopilot?
AI in recruiting stopped being science fiction a while ago. CV screening, chatbots, matching tools – all here already. However, what’s...

Marcus
Oct 144 min read


ATS Market 2025: The SAP-SmartRecruiters deal is reshaping HR tech—here’s what recruiters in small and mid-sized companies need to know.
In August 2025, SAP acquired SmartRecruiters, marking a significant disruption in the HR tech market. For many DACH companies, the ATS...

Marcus
Oct 13 min read


AI in Recruiting: Minimizing Bias with the Right Preparation
AI in recruiting promises efficiency, better matching, and more transparency. But the algorithms often mirror hiring managers' biases,...

Marcus
Sep 263 min read


OpenAI’s Jobs Platform: How Jobseekers Can Prepare Today
he news spread quickly across HR media: OpenAI plans to launch its own jobs platform in 2026 – powered by AI-driven matching and...

Marcus
Sep 232 min read


Gender Gap Beyond Pay: Men Use AI Job Tools More Often Than Women
When discussing gender inequality in the labor market, pay gaps often dominate the conversation. However, a new, quieter divide is...

Marcus
Sep 184 min read


AI beats Recruiters: Candidates prefer being interviewed by a robot.
Hard to take results of a study, published by the universities of Chicago and Rotterdam. I stumbled across it via a blog post at the...

Marcus
Sep 151 min read


State-of-the-(Jobsearch)-Union: The Best AI Tools for Job Seekers (and How to Use Them)
If your feed makes it seem like ChatGPT, Gemini, Copilot, Claude, or Grok can land you a job overnight, here’s the grounded truth: these...

Marcus
Sep 144 min read


A closer look: Lindy.ai – A Fast Track into AI for Job Seekers, Recruiters, and HR
Artificial Intelligence is transforming recruiting and HR at a rapid pace. Yet many tools remain siloed: one ATS here, an interview bot...

Marcus
Sep 123 min read


Quo Vadis Recruiting in the Age of AI? Will GPTs Soon Be Talking Only to Each Other?
The conversation around artificial intelligence is accelerating: automated résumé parsers, matching algorithms, chatbots, generative...

Marcus
Sep 114 min read


Recruiting: Everyone’s Hyping AI – But 9 Out of 10 Companies Don’t Even Have the Basics Right
Go to any HR conference today and you’ll hear about artificial intelligence in recruiting: resume-screening bots, predictive analytics,...

Marcus
Sep 94 min read


Recruiting in Times of Crisis: Why Now Is the Best Moment to Optimize Your Processes
The headlines are clear. Trump tariffs are disrupting global trade. W ar risks are heightening geopolitical uncertainty. Many companies...

Marcus
Sep 73 min read


"Beyond the Résumé" - State of Work Today - Podcast Appearance
Some weeks ago, I spoke with Tim Glowa, Host of the "State of Work Today" HR-Podcast and founder of HRbrain.ai , about why authenticity,...

Marcus
May 101 min read
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