Employer branding faces its greatest pressure since the rise of social media. Generative AI now produces content, variants, and formats at speeds that once demanded a dedicated team. Meanwhile, candidate expectations and scepticism are rising. As communication scales, the cost of interchangeability increases, and small missteps quickly turn into systemic trust issues. A clear perspective appears when the topic is viewed through three lenses: automation, authenticity, and risk

The idea that prompting skills – the ability to type the “right words” into an AI system – would be the key to successfully using generative AI has been one of the dominant narratives in recent years, including in Talent Acquisition. Many organizations invested heavily in prompt libraries, training, and certifications, hoping to unlock efficiency gains and higher quality outcomes. By now, however, two things have become unmistakably clear. Prompting in itself does not solve s

The digital landscape is evolving faster than many recruiting teams can keep up with. For more than a decade, everything revolved around Search Engine Optimization (SEO). But today we are standing at the threshold of a new concept: Generative Engine Optimization (GEO) . GEO refers to the optimization of content for AI-driven answer engines such as ChatGPT, Google AI Overviews, Perplexity, or Microsoft Copilot. These tools are rapidly becoming the primary information source fo

In 2026, your career site will determine whether candidates can find you—both directly and through AI engines like ChatGPT, Gemini, or Perplexity. Traditional career pages resemble “job boards in corporate branding,” but modern sites must make skills visible, be structured for generative AI, and act as an analytics cockpit. Leading industry publications and market analyses agree: the future belongs to employers who unite skill-based hiring, GEO, and data-driven optimization i

TL;DR Niya.ai  turns WhatsApp into a personal career coach  — great for résumé tuning, interview prep, and skill development. The job-search function needs polish, but as a free, multilingual tool that meets you where you already chat, it’s one of the most accessible AI career assistants. The long version Recently, I stumbled upon Niya.ai , a service that promises career coaching and job-search support — entirely through WhatsApp . Sounds bold: can serious career advice reall

A little while ago, I wrote about the potential of internal talent marketplaces during crises. Today, I want to dive deeper into how AI is accelerating this concept and what opportunities it creates. The world of work is changing at breakneck speed. Talent shortages, new technologies, and flexible working models are putting organizations under enormous pressure. But within this complexity lies a huge opportunity: investing in developing your existing workforce rather than rel

Skills must be validated In recruiting circles, terms such as “ skill-based hiring,” “skills-first recruiting,”  or “competency-based selection”  are gaining popularity. Many organizations see this as the key to fairer hiring, better matches, and broader access to talent. But what’s really behind it — and where are the hidden pitfalls? What Is Skill-Based Recruiting? Skill-based recruiting shifts the focus from “what you are”  — your degree, title, or job history — to “what y

I recently read The Alignment Advantage Report by Checkr , which surveyed 3,000 HR professionals and 3,000 job candidates about how AI is used and perceived in recruiting. The report offers direct comparisons of expectations and values from both groups, identifying where perceptions align and diverge. These differences reveal actionable insights for recruiting teams using AI now or in the future. The Study Base: 6,000 Perspectives on AI in Recruiting The report explores, amon

TRM with a little helper. Anyone who knows me knows that I’m a huge fan of Talent Relationship Management (TRM)  as a recruiting tool — and that I’ve built and implemented it multiple times. Yet TRM is still heavily underused in recruiting today. Many companies chase applicants, conduct interviews, make a decision, and then delete every trace of the interaction. The contact is gone, the interest fades, and the relationship ends. But that person might not have been a “no” — th

I recently saw a viral "Job Ad from Hell" on LinkedIn—hilarious for all the wrong reasons. It’s a prime example of clumsy AI use in recruiting, and a reminder that DEI standards still vary greatly by region. JobAd from hell. Rather than focusing on poor examples, I wanted to explore what happens when AI is given a genuinely useful task. To explore this, I prompted my favorite assistant to analyze what the “perfect” job ad would look like for each generation, considering value

AI in recruiting stopped being science fiction a while ago. CV screening, chatbots, matching tools – all here already. However, what’s...

In August 2025, SAP acquired SmartRecruiters, marking a significant disruption in the HR tech market. For many DACH companies, the ATS...

AI in recruiting promises efficiency, better matching, and more transparency. But the algorithms often mirror hiring managers' biases,...

he news spread quickly across HR media: OpenAI plans to launch its own jobs platform in 2026  – powered by AI-driven matching and...

When discussing gender inequality in the labor market, pay gaps often dominate the conversation. However, a new, quieter divide is...

Hard to take results of a study, published by the universities of Chicago and Rotterdam. I stumbled across it via a blog post at the...

If your feed makes it seem like ChatGPT, Gemini, Copilot, Claude, or Grok can land you a job overnight, here’s the grounded truth: these...

Artificial Intelligence is transforming recruiting and HR at a rapid pace. Yet many tools remain siloed: one ATS here, an interview bot...

The conversation around artificial intelligence is accelerating: automated résumé parsers, matching algorithms, chatbots, generative...

Go to any HR conference today and you’ll hear about artificial intelligence in recruiting: resume-screening bots, predictive analytics,...