Recruiting is no longer a linear process. The way people interact with employers has changed. Candidates no longer move through a predictable funnel—they encounter companies at many touchpoints: career sites, social media, review platforms, networks, job boards, referrals, and more. This diversity presents both opportunity and challenge. Recruiting is no longer just communication; it’s experience design . And that’s where touchpoint management  comes in: a marketing concept t

Employer branding faces its greatest pressure since the rise of social media. Generative AI now produces content, variants, and formats at speeds that once demanded a dedicated team. Meanwhile, candidate expectations and scepticism are rising. As communication scales, the cost of interchangeability increases, and small missteps quickly turn into systemic trust issues. A clear perspective appears when the topic is viewed through three lenses: automation, authenticity, and risk

Leading Talent Acquisition today is a balancing act on several levels. You’re constantly navigating talent shortages, rising expectations from the business, endless KPI discussions, new tools, employer branding, candidate experience, team dynamics, and political stakeholder management. Anyone who believes TA leadership is mainly about filling open roles as quickly as possible is missing the point. Recruiting has become one of the most strategic functions in the company. Recru

The digital landscape is evolving faster than many recruiting teams can keep up with. For more than a decade, everything revolved around Search Engine Optimization (SEO). But today we are standing at the threshold of a new concept: Generative Engine Optimization (GEO) . GEO refers to the optimization of content for AI-driven answer engines such as ChatGPT, Google AI Overviews, Perplexity, or Microsoft Copilot. These tools are rapidly becoming the primary information source fo

In 2026, your career site will determine whether candidates can find you—both directly and through AI engines like ChatGPT, Gemini, or Perplexity. Traditional career pages resemble “job boards in corporate branding,” but modern sites must make skills visible, be structured for generative AI, and act as an analytics cockpit. Leading industry publications and market analyses agree: the future belongs to employers who unite skill-based hiring, GEO, and data-driven optimization i

…or: Things we REALLY don’t want to repeat in 2026. The Christmas decorations are barely back in their boxes, the leftover cookies are still calling from the kitchen, and yet — as every TA professional knows — January does not wait. It arrives loudly, with fireworks, unrealistic hiring forecasts, and an inbox already judging your life choices. So let’s embrace it with style. Here comes my official, slightly-too-accurate list of New Year’s Resolutions for TA Teams. Sharpen yo

Because Santa isn’t the only one who needs help this season. Ho ho ho, dear TA elves and wizards, sourcing sorcerers, candidate-whisperers, hiring–manager therapists, and everyone else who has survived another year of “urgent” reqs — gather ‘round the digital fireplace. It’s that magical time of year again when we stop pretending everything is under control and instead write a wish list. Not for Santa, no — but for something far more mysterious and unpredictable: Talent Acqui

As recently discussed on LinkedIn in response to Persoblogger Stefan Scheller ’s  post about the future of job boards , I also believe that job boards are gradually losing relevance for both jobseekers and employers. However, it will likely take a few more years before this shift is complete. To understand this shift, let's examine which types of job boards offer the most value to jobseekers and employers in today's landscape. The job platform landscape is vast and complex.

If you’ve noticed a significant drop in your LinkedIn reach over the past few months, you’re far from alone. Many users, companies, and marketers report the same trend: despite a consistent strategy, solid content, and an active community, impressions, comments, and interactions have dropped sharply. So what’s behind these shifts in your LinkedIn metrics? A closer look shows LinkedIn itself is evolving—both technically and  strategically. The algorithm (the software that deci

TRM with a little helper. Anyone who knows me knows that I’m a huge fan of Talent Relationship Management (TRM)  as a recruiting tool — and that I’ve built and implemented it multiple times. Yet TRM is still heavily underused in recruiting today. Many companies chase applicants, conduct interviews, make a decision, and then delete every trace of the interaction. The contact is gone, the interest fades, and the relationship ends. But that person might not have been a “no” — th

Seed your hirings tomorrow in today's crises. When companies downsize, recruiting is often paused. Positions are cut, budgets shrink, and talent pools get neglected. Crisis management takes priority over relationship management. This reflex is costly. Organizations that neglect talent relationships pay for it later. Every crisis passes. And when the market rebounds, those who stopped everything today will lack the right people tomorrow. In times of economic uncertainty, it’s

Facts beat poetry in Recruitment Few areas of employer branding show a greater gap between intention and reality than benefits communication. While many employers still rely on vague phrases like “attractive perks”  or “exciting employee offerings,”  today’s jobseekers want something far simpler — clarity. The days when a fruit basket or free coffee inspired enthusiasm are long gone. In 2025, winning talent means communicating, precisely and credibly, what employees actually

Many companies face a paradox: while layoffs and hiring freezes are common, the pressure to fill critical roles quickly is still growing. This is evident in Germany’s automotive sector, where jobs are cut as companies shift to e-mobility and efficiency. In Switzerland, large banks are reducing headcount after mergers and cost-cutting. Yet, the skill shortage persists. When markets rebound, companies lack experienced professionals familiar with their organization and culture.

Why no internal move? Many organizations today are under enormous pressure for transformation. Cost reduction, automation, digitization, and geopolitical uncertainty are forcing companies into ongoing restructuring, hiring freezes, and targeted workforce reductions. What may look like regression at first glance can actually become an opportunity – if organizations make their internal talent visible and mobile. It's now about redistributing competencies, redeploying skills, an

Invest in your Skills, Employer Branders After exploring how recruiters can upskill for the new era of skill-based hiring, it’s time to shift the focus to their close allies: Employer Branding professionals. Employer Branding is no longer a “marketing experiment.” It’s a strategic weapon in the talent competition. The game has changed: glossy campaigns are out — authenticity, data literacy, content fluency, and digital confidence are in. In short, Employer Branding is now mor

Learning is a management skill. Leveling up your TA team isn’t enough—the focus shifts to those who guide and develop them: Talent Acquisition leaders . The role of TA has undergone a radical change. Yesterday’s focus: operations (processes, KPIs, time-to-hire). Today’s mandate: strategy, technology fluency, data intelligence, and people leadership. Leading TA means acting as a strategist, change manager, analyst, and brand ambassador. With AI, automation, and skill gaps chan

After years of talent shortages, the wind is shifting across Germany, Austria, and Switzerland. Unemployment is rising. For the first time in years, it’s not just hitting blue-collar roles. More and more white-collar professionals are affected. For recruiting teams, this marks a turning point. There are more applications and expectations, along with new opportunities to rethink how hiring works. Wind of Change? A Snapshot of the DACH Labour Market In Germany , registered unem

Final Sale for Vocational Training Positions Between October and January, many companies enter the crucial "second half" of the training year. While regular start dates have passed, thousands of young people are still seeking placements, and many apprenticeship positions remain open. Post-placement programs offer a timely solution: employers and counseling services can match motivated late starters, repeat seekers, and switchers to meaningful opportunities—and help your organ

Mark your calendar: June 7th, 2026. With the EU Pay Transparency Directive (EU 2023/970) , a new chapter in Europe’s compensation culture begins. By June 7, 2026 , all EU member states must implement the directive into national law — meaning that pay transparency will become mandatory  for employers across Europe. Those who wait risk losing valuable time. Organizations can either treat the new requirements as an administrative burden or leverage them as a strategic employer-b

Employer branding is facing a crisis of trust. According to a recent analysis by Employer Branding News , fewer than 20 percent of companies can demonstrate the ROI of their employer branding activities. In most cases, no solid data proves that branding or communication efforts actually lead to faster hiring, better candidates, or lower turnover. The issue isn’t with the concept itself — it’s with the execution. For too long, employer branding has relied on glossy campaigns a