Employer branding faces its greatest pressure since the rise of social media. Generative AI now produces content, variants, and formats at speeds that once demanded a dedicated team. Meanwhile, candidate expectations and scepticism are rising. As communication scales, the cost of interchangeability increases, and small missteps quickly turn into systemic trust issues. A clear perspective appears when the topic is viewed through three lenses: automation, authenticity, and risk

The digital landscape is evolving faster than many recruiting teams can keep up with. For more than a decade, everything revolved around Search Engine Optimization (SEO). But today we are standing at the threshold of a new concept: Generative Engine Optimization (GEO) . GEO refers to the optimization of content for AI-driven answer engines such as ChatGPT, Google AI Overviews, Perplexity, or Microsoft Copilot. These tools are rapidly becoming the primary information source fo

In 2026, your career site will determine whether candidates can find you—both directly and through AI engines like ChatGPT, Gemini, or Perplexity. Traditional career pages resemble “job boards in corporate branding,” but modern sites must make skills visible, be structured for generative AI, and act as an analytics cockpit. Leading industry publications and market analyses agree: the future belongs to employers who unite skill-based hiring, GEO, and data-driven optimization i

TL;DR Niya.ai  turns WhatsApp into a personal career coach  — great for résumé tuning, interview prep, and skill development. The job-search function needs polish, but as a free, multilingual tool that meets you where you already chat, it’s one of the most accessible AI career assistants. The long version Recently, I stumbled upon Niya.ai , a service that promises career coaching and job-search support — entirely through WhatsApp . Sounds bold: can serious career advice reall

A little while ago, I wrote about the potential of internal talent marketplaces during crises. Today, I want to dive deeper into how AI is accelerating this concept and what opportunities it creates. The world of work is changing at breakneck speed. Talent shortages, new technologies, and flexible working models are putting organizations under enormous pressure. But within this complexity lies a huge opportunity: investing in developing your existing workforce rather than rel

As recently discussed on LinkedIn in response to Persoblogger Stefan Scheller ’s  post about the future of job boards , I also believe that job boards are gradually losing relevance for both jobseekers and employers. However, it will likely take a few more years before this shift is complete. To understand this shift, let's examine which types of job boards offer the most value to jobseekers and employers in today's landscape. The job platform landscape is vast and complex.

If you’ve noticed a significant drop in your LinkedIn reach over the past few months, you’re far from alone. Many users, companies, and marketers report the same trend: despite a consistent strategy, solid content, and an active community, impressions, comments, and interactions have dropped sharply. So what’s behind these shifts in your LinkedIn metrics? A closer look shows LinkedIn itself is evolving—both technically and  strategically. The algorithm (the software that deci

Many companies face a paradox: while layoffs and hiring freezes are common, the pressure to fill critical roles quickly is still growing. This is evident in Germany’s automotive sector, where jobs are cut as companies shift to e-mobility and efficiency. In Switzerland, large banks are reducing headcount after mergers and cost-cutting. Yet, the skill shortage persists. When markets rebound, companies lack experienced professionals familiar with their organization and culture.

Invest in your Skills, Employer Branders After exploring how recruiters can upskill for the new era of skill-based hiring, it’s time to shift the focus to their close allies: Employer Branding professionals. Employer Branding is no longer a “marketing experiment.” It’s a strategic weapon in the talent competition. The game has changed: glossy campaigns are out — authenticity, data literacy, content fluency, and digital confidence are in. In short, Employer Branding is now mor

Choosing an Applicant Tracking System (ATS) is a key HR decision. An ATS does more than track applications; it shapes candidate experience, recruiter efficiency, and data integration. Many ATS rollouts fail due to poor preparation, vague requirements, and overlooked integration issues. A structured approach fixes that. 1. Preparatory Activities: Building the Foundation Start by organizing your internal processes before contacting vendors. Current state analysis: Which systems

I recently saw a viral "Job Ad from Hell" on LinkedIn—hilarious for all the wrong reasons. It’s a prime example of clumsy AI use in recruiting, and a reminder that DEI standards still vary greatly by region. JobAd from hell. Rather than focusing on poor examples, I wanted to explore what happens when AI is given a genuinely useful task. To explore this, I prompted my favorite assistant to analyze what the “perfect” job ad would look like for each generation, considering value

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