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Career Boost on WhatsApp? Can Niya.ai Take Your Job Search to the Next Level? A Quick Review
TL;DR Niya.ai turns WhatsApp into a personal career coach — great for résumé tuning, interview prep, and skill development. The job-search function needs polish, but as a free, multilingual tool that meets you where you already chat, it’s one of the most accessible AI career assistants. The long version Recently, I stumbled upon Niya.ai , a service that promises career coaching and job-search support — entirely through WhatsApp . Sounds bold: can serious career advice reall

Marcus
Dec 28, 20255 min read


Leading Through Uncertainty, Part 2: Why Resilience Isn’t a Buzzword — and What Leaders Can Actually Do in a Crisis
Myla Ramos’ article on HRMorning about resilient staffing leaders captures the essence of effective leadership: resilience is rooted in empathy and decisiveness, working together, not in opposition. Resilience Starts With the Leader — Not the Team “Resilient leaders don’t wait for normal to return. (Spoiler: It won’t.).” This line from Myla captures modern leadership perfectly. The truth is uncomfortable: the old “normal” isn’t coming back — and that’s not a bad thing. Resil

Marcus
Dec 26, 20253 min read


LinkedIn Reach Is Dropping: Why Your Posts Are Getting Fewer Views – What LinkedIn Says Officially – and How You Can Become Visible Again
If you’ve noticed a significant drop in your LinkedIn reach over the past few months, you’re far from alone. Many users, companies, and marketers report the same trend: despite a consistent strategy, solid content, and an active community, impressions, comments, and interactions have dropped sharply. So what’s behind these shifts in your LinkedIn metrics? A closer look shows LinkedIn itself is evolving—both technically and strategically. The algorithm (the software that deci

Marcus
Dec 12, 20255 min read


Skill Up in Employer Branding: The Must-Have Skills (and How to Get Certified on a Budget)
Invest in your Skills, Employer Branders After exploring how recruiters can upskill for the new era of skill-based hiring, it’s time to shift the focus to their close allies: Employer Branding professionals. Employer Branding is no longer a “marketing experiment.” It’s a strategic weapon in the talent competition. The game has changed: glossy campaigns are out — authenticity, data literacy, content fluency, and digital confidence are in. In short, Employer Branding is now mor

Marcus
Nov 19, 20254 min read


Skill Up, Talent Acquisition Executives: How Senior TA Leaders Should Strategically Invest in Their Future Now
Learning is a management skill. Leveling up your TA team isn’t enough—the focus shifts to those who guide and develop them: Talent Acquisition leaders . The role of TA has undergone a radical change. Yesterday’s focus: operations (processes, KPIs, time-to-hire). Today’s mandate: strategy, technology fluency, data intelligence, and people leadership. Leading TA means acting as a strategist, change manager, analyst, and brand ambassador. With AI, automation, and skill gaps chan

Marcus
Nov 16, 20255 min read


Skill Up as a Recruiter: What to Learn – and How to Get Certified Without Breaking the Bank
Smart Recruiters skill up. Skill-based recruiting is rising—and it’s about recruiters now, too. Fall is an ideal time to invest in development, as the pace slows down and learning aligns with your schedule. Recruiting is changing fast. AI systems, data tools, remote hiring, and diversity demand new skills. Experience alone isn’t enough. Stop learning and risk losing relevance. Which skills matter now—and how can you certify them affordably? Here’s an overview of key recruiter

Marcus
Nov 14, 20254 min read


The ATS-Friendly CV – A Short Guide for Modern Job Applications
Since I keep getting asked about it, here’s a quick deep dive into the world of ATS technology. Before anyone panics, most companies...

Marcus
Oct 19, 20256 min read


From Stage Fright to Blackout: Anxiety in Hiring Processes – and What Recruiters and Candidates Can Do About It
As a recruiter, you typically conduct interviews, moderate assessment centers, and evaluate job candidates through tests. It’s easy to...

Marcus
Oct 10, 20254 min read


Portfolio Careers on the Rise: How This Is Changing the Job Search
For decades, a career meant completing an apprenticeship or degree, joining a company, advancing for years, and eventually retiring. That...

Marcus
Oct 4, 20254 min read


Gender Gap Beyond Pay: Men Use AI Job Tools More Often Than Women
When discussing gender inequality in the labor market, pay gaps often dominate the conversation. However, a new, quieter divide is...

Marcus
Sep 18, 20254 min read


State-of-the-(Jobsearch)-Union: The Best AI Tools for Job Seekers (and How to Use Them)
If your feed makes it seem like ChatGPT, Gemini, Copilot, Claude, or Grok can land you a job overnight, here’s the grounded truth: these...

Marcus
Sep 14, 20254 min read


"Beyond the Résumé" - State of Work Today - Podcast Appearance
Some weeks ago, I spoke with Tim Glowa, Host of the "State of Work Today" HR-Podcast and founder of HRbrain.ai , about why authenticity,...

Marcus
May 10, 20251 min read


Twitter, X? Is Bluesky the white knight?
Unfortunately, Twitter, or "X", as "Mighty Musk" wants us to call his new acquisition, is becoming increasingly unattractive to me....

Marcus
Nov 27, 20231 min read


Network Power: Do´s and Don´ts to leverage your networks for jobsearch
I read a good article on Forbes from career counselor Robin Ryan which I want to share with you. Robin explains how to make the best use...

Marcus
Jul 19, 20201 min read


Personal Branding for Recruiters and HR - Prospective Recruiting Talk #7 with Curley Fiedler and me
After presenting at Recruiting Convention 2019, Matthias Mäder, Mastermind and Head of Prospective, asked both of us, Curley and me, to...

Marcus
Jul 6, 20201 min read


Bye-Bye #ChangeMakers: Straumann, Corona and me….change is evident.
Disclaimer: This post was originally published on LinkedIn on June, 22nd, 2020 Last week I experienced #Corona from a new perspective:...

Marcus
Jul 3, 20203 min read
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